Alton Puts Every Local Business on the Map with Free Digital Facade Audits
The Alton EDC and Greater Alton Chamber of Commerce launch a free, bilingual program that shows business owners how customers see them online and provides personalized guidance to improve their digital presence.
ALTON, Texas — October 5, 2026 — Before most customers ever walk into a local business, they encounter it online—its hours, photographs, reviews, phone number, and website.
Beginning today, every business owner in Alton can quickly evaluate that first impression and learn how to improve it. The Alton Economic Development Corporation and Greater Alton Chamber of Commerce have launched Digital Facade, a free online business audit available at scan.altonchamber.org.
The audit evaluates a business’s overall digital presence and provides a score out of 100 based on nine key indicators customers commonly review online. Owners receive their score, an explanation of how weaknesses may affect customer visibility, and a prioritized list of recommended improvements in English or Spanish. No registration is required to receive an initial score.
“Our small businesses are the heart of Alton, and today their front door is on Google. Too many great family businesses here are invisible online, so customers drive past them to somebody they can find. Digital Facade changes that. Every owner in Alton gets a clear score, a simple plan, and a team that will help them get it done. When our businesses show up, people shop here, and those dollars stay in Alton.”
Ivan Gonzalez, CEO
Alton Economic Development Corporation
The program begins with a citywide baseline. The Alton EDC has already evaluated the publicly available online presence of 194 Alton businesses, resulting in an average score of 48.5 out of 100. A total of 124 businesses scored below 60, while 10 businesses have already achieved a score of 90 or higher.
The most common opportunities for improvement involve customer reviews, websites, photographs, and accurate business information—all areas that can be strengthened through practical guidance and consistent follow-through.
That assistance will be provided locally. Chamber and EDC staff will visit participating businesses with a printed bilingual report card, guide owners through recommended improvements, and conduct follow-up audits to track progress.
Businesses that reach a score of 90 or higher will earn a Digital Facade Certificate, presented in person by the Greater Alton Chamber of Commerce.
How It Works
Search for your business at scan.altonchamber.org.
Receive your score out of 100 and a list of recommended improvements in English or Spanish.
Schedule free, one-on-one coaching with the Alton EDC and Chamber team.
Improve your score and earn recognition when your business reaches 90 or higher.
Business owners can run their free audit today at scan.altonchamber.org or call the Greater Alton Chamber of Commerce at 956-432-0730 to schedule a coaching visit.
The service is free to every business located in Alton, whether or not it is a Chamber member.
The citywide baseline reflects publicly available online business information reviewed as of September 2026. Digital Facade is an independent business-support initiative and is not affiliated with or endorsed by Google.
About the Alton Economic Development Corporation
The Alton Economic Development Corporation works to promote job creation, attract investment, support local businesses, and encourage responsible economic growth in the City of Alton, Texas.
About the Greater Alton Chamber of Commerce
The Greater Alton Chamber of Commerce connects, promotes, and supports businesses in Alton and the surrounding community. Digital Facade services are available at no cost to Chamber members and non-members alike.
About Digital Facade Texas
Digital Facade Texas helps Texas communities strengthen the online presence of local businesses. The Digital Facade program also operates in Elsa and Weslaco. Learn more at digitalfacadetx.com.