The Business Plan: Why It Matters & How to Build One
The Business Plan: Why It Matters & How to Build One
Date & Time:
February 12, 2026
2:00 PM (Central Time – US & Canada)
Do you have a business plan for your new or existing small business? Whether you’re just getting started or looking to grow, a solid business plan is a critical tool for long-term success.
This webinar will break down what a business plan is, why it matters, and how it can serve as both a roadmap for your business and a powerful resource when working with lenders and investors. Participants will learn how a business plan defines your business identity, outlines your products or services, identifies your target market, and details strategies for reaching customers. The session will also cover capital needs and potential profitability.
Session highlights include:
The importance of business planning
What makes up a business plan
How a business plan can be used to support growth and financing
This webinar is presented by the UTRGV Small Business Development Center (SBDC), with promotional support from participating resource partners, including the Alton Economic Development Corporation.
Register now to strengthen your business strategy and build a plan that supports your goals.
